I help New Zealand B2B tech companies win customers in Australia, the US, the UK and Canada - and reach the capital that follows real revenue. Hands-on execution, not another strategy deck.
You've built something good, customers love it, and there's a far bigger market waiting overseas. But getting there feels impossibly risky without the right commercial leadership.
You need international revenue to attract capital. But you need capital to fund international growth. Round and round.
NZ is a small, relationship-led market. Selling into Australia, the US, the UK or Canada needs a different playbook, and most founding teams were never trained for it.
The cost of delaying international entry is almost always higher than the cost of getting the right help now.
I embed in your business as your Chief Revenue Officer - fractional cost, full commitment to your revenue. No report that sits in a drawer. I work with your team, build your pipeline and drive real international revenue.
Market validated, key targets identified, outreach underway.
First discovery calls completed, pipeline being built.
First deal in progress, commercial process documented.
Eleven diagnostics across three phases, each a focused 20-minute conversation that produces a personalised report. The payoff: your team, board and advisors reach the same evidence-based picture in an afternoon, not weeks of workshops - so the big calls get made on data, not gut feel.
Not ready for the full partnership? Start with a paid Foundation Diagnostic →
Real outcomes from real companies, in their own words.
He was like a colleague and a partner rather than a contractor.
A targeted sales push turned into an oversell - demand outstripped what the business could supply.
Now we understand what drives results and have the confidence to back our decisions.
I founded and scaled Emendo to $8M ARR before selling to McKesson Corporation, a Fortune 10 company. In a separate commercial leadership role at Jade, I helped grow revenue to $49M. Along the way I've sold into Australia, the US, the UK, Canada and Asia, and lived and worked across Africa. That work taught me exactly what NZ founders are missing when they go global - not the product, the commercial execution.
*On each stage, I keep working at no extra cost until we hit the deliverables we agreed - as long as you're following the plan we set together.
*On each stage, I keep working at no extra cost until we hit the deliverables we agreed - as long as you're following the plan we set together.
Take the free International Readiness Scorecard. It scores you across five dimensions and tells you exactly where you stand - and what to do next.
Get your free scorecard →Want the full picture? The paid Foundation Diagnostic goes deeper.
I'm a fractional Chief Revenue Officer for New Zealand B2B tech companies expanding overseas. I embed in your business and do the commercial work that makes international growth repeatable: sharpening your offer and message, choosing the right first market, building a targeted sales approach, tightening conversion through the sales process, building your team's capability, and putting foundations in place so growth isn't a one-off heroic effort.
Founders and leadership teams at NZ B2B tech companies who've proven the product at home and are ready to sell into bigger markets - Australia, the US, the UK and beyond. It works best when there's a committed internal owner (often the founder) and real intent to grow offshore, not just curiosity.
You should have product-market fit in New Zealand - paying customers who love what you do - and enough revenue and runway to fund a genuine push offshore. You don't need it all figured out. If you're not ready yet, the free Readiness Scorecard will tell you that, and exactly what to fix first.
Common ones: choosing which market to enter first; a fear of selling, or a team that doesn't yet have the capability to sell offshore; deals that stall or go quiet after good meetings; outbound that's inconsistent and hard to scale; a pitch that sounds like everyone else; selling well in NZ but finding offshore a different game; and needing a credible international growth plan for investors.
Hands-on. Strategy matters, but you'll also get execution: targeting, outreach, account plans, pipeline discipline, sales narrative, process, coaching and operating rhythm. The goal is momentum you can sustain after the engagement ends.
You get senior international revenue leadership at a fraction of the cost and risk of a full-time hire, focused only on what moves the needle. When the foundations are being built and the engine is running, you're not carrying an executive salary you don't need. And it's all backed by a performance guarantee - on each stage, I keep working at no extra cost until we hit the deliverables we agreed, as long as you're following the plan we set together.
Agencies are usually built for awareness and lead generation. I'm focused on commercial outcomes - pipeline quality, conversion, deal progression and revenue in new markets. Marketing can be part of the system, but this is led from sales and go-to-market execution.
You'll usually see leading indicators quickly - clearer targeting, better meetings, cleaner pipeline. Revenue outcomes depend on your deal cycles and market, and the aim is a system that produces predictable progress, not random wins.
Australia is a common first step, along with the US, the UK, Canada and parts of Asia - I've sold into all of these. The right first market depends on your product, proof points, existing signals and how you sell, not on where everyone else is going.
A committed internal owner (often the founder), quick access to product and customer context, and the willingness to run a consistent cadence. International growth fails less from a lack of ideas and more from inconsistency.
Engagements start from $7,499 per month, structured as a 12-month embedded partnership, with the exact fee based on the level of involvement. Because I take a maximum of five clients at a time, every engagement is senior and hands-on. Tell me what you want it to look like and I'll give you clear options.
Yes. On each stage of the journey, I keep going at no extra cost until we hit the deliverables we agreed - as long as you're following the plan we set together. I only take clients I believe I can help.
Clearer market focus and ICP, consistent outbound with improving conversion, a pipeline you trust, deals progressing with fewer surprises, and ultimately repeatable offshore revenue.
If you need some direction on where to focus, start with the free Readiness Scorecard - about 20 minutes, and you'll get an evidence-based read on where you stand and the first thing to fix. If you're ready to talk, book a call and, if we're right for each other, we can line up the next steps.
I take a maximum of five clients at a time. If it might be a fit, the next step is an honest, no-pressure conversation.
Book a partnership conversation →