A focused diagnostic that gives you a clear, written read on four things: your international readiness, your best first market, how you'll win customers there, and how to price it. The foundations of a good expansion, in one report - plus a call to talk it through.
Founders commit to a market, a plan and a first hire before they know whether the foundations are there - and find out live, at the most expensive possible moment. The Foundation Diagnostic front-loads that thinking, so your first move is built on evidence, not instinct.
A clear read on whether you're ready to expand, scored across the dimensions that matter - and the specific gaps to close first.
Your best first market, scored against the alternatives - not chosen because that's where everyone else went.
Who to target, how to reach them, and the message that lands in a market where nobody knows your name yet.
How to price for the new market so you capture the value you create, instead of anchoring to home.
You get it as a written Foundation Report, plus a readout call to walk through it together and agree your next move.
Claim your slot. I take a limited number each month alongside partnership clients.
About 20 minutes, in your own time. The more context you give, the sharper the read.
Your written Foundation Report and a call to talk it through - within 7 working days.
"Now we understand what drives results and have the confidence to back our decisions."
Kieron Telford, Managing Director, AFAM
"He was like a colleague and a partner rather than a contractor."
Emma Hayes, CEO, SwalTech
And if you go on to the Global Growth Partnership, the full fee rolls into your first month. So the Diagnostic either saves you from an expensive wrong turn, or it costs you nothing.
Start your Foundation DiagnosticPrefer to talk first? Book a 15-minute call · Not sure yet? Take the free Scorecard
The Scorecard is a quick readiness taster - about 20 minutes, self-scored, instant. The Diagnostic is the full four-part picture, worked through properly, with a written report and a call to talk it through.
About 7 working days from intake to your readout call. The intake itself takes around 20 minutes.
That's the point. You'll get the specific things to fix and a path to re-check - and you'll have saved yourself the cost of finding out live, in-market.
No. It's a standalone piece. If it makes sense to keep working together, your fee rolls into month one. If not, you've still got a plan you can act on.