Practical guides, frameworks and hard-won lessons from 20+ years of building international revenue - and one exit to a Fortune 500 company. Start with the free scorecard, then dig into the guides.
The International Readiness Scorecard is a short self-assessment - about 20 minutes, self-scored, instant. Answer a handful of honest questions and get a clear read on how ready your company is to sell into Australia, the US, the UK or Canada - and what to fix first.
Take the free scorecard →The full picture in seven pages: the eleven diagnostics, the three phases, and how the Partnership works. Useful if you need to bring a board or a co-founder along.
In a market five times the size, being able to help any business stops working. Why niching down - not scaling up - is how a small NZ tech company wins offshore.
Offshore capital follows offshore traction. The evidence that turns a good NZ tech company into a fundable one for an international investor.
A channel partner can open a market fast - or bury your product in someone else's priorities. How to choose between selling direct and going through partners offshore.
Founder-led sales wins your first deals, then stalls across time zones. How to turn founder magic into a system that sells without you.
Kiwi tech routinely under-prices offshore. The fix isn't a bigger number - it's pricing to the value a bigger market already sees.
The six-figure hire feels like progress. Here's why it stalls, and the cheaper first move that actually works.
The biggest market is rarely the best first market. A practical five-part way to choose where to expand first.
Australia looks like the easy first market. Here's why so many NZ tech companies stall there - and how not to be one of them.
You need offshore revenue to raise, and capital to fund the offshore push. How the companies that get out break the loop.
A practical way to test real demand offshore before you commit budget and headcount.
Lessons from selling a NZ company to a Fortune 500 company - and what it changed about how I sell.
The price of a slow, self-taught market entry is higher than the price of getting help. Here's the maths.